well-made advert draws your attention and sticks in your mind for a long time. This is exactly the kind of effect needed to deal with social problems. Making people stop and think, as well as forcing them to act, is the first step towards significant changes.
Victims are people just like you and me.
Stop the Violence
Don’t drink and drive.
If you smoke, statistically your story will end 15% before it should.
For the World Wide Fund for Nature
Horrifying. More horrifying.
Your skin colour shouldn’t dictate your future
When you turn over the page, you help destroy the forest
Slower is better
Agency: Cramer-Krasselt, Milwaukee, USA. Produced for the state police force
46 days in hospital.
Save paper — save the planet
Agency: Saatchi & Saatchi, Copenhagen, Denmark
Air pollution kills 60,000 people a year
Liking isn’t helping
Agency: Publicis, Singapore
Liking isn’t helping. Be a volunteer. Change a life.
If you don’t pick it up they will
Agency: TBWA\Hunt\Lascaris, Johannesburg, Africa
What we see when you smoke
Agency: JWT, Atlanta, USA
Animal Anti-Cruelty League
Agency: Lowe Bull, Cape Town, South Africa
This isn’t football.
Don’t talk while he drives
Agency: Mudra Group, India
It’s not happening here, but it is happening now
Art director Amnesty International, Pius Yoker, Switzerland
Censorship tells the wrong story
Agency: Memac Ogilvy & Mather, Dubai, UAE
Think of both sides
Agency: Red Pepper, Yekaterinburg, Russia
The number of car accidents involving children increases during school holidays. Please be extremely careful.
Every 60 seconds a species dies out
Agency: Scholz & Friends, Berlin, Germany
Every minute counts. Every donation helps.
Innocence in danger
Art director: Michael Argello
Where’s the pedophile?
Innocence in danger
Agency: Herezie, Paris, France
Sexual predators can hide in your child’s smartphone
Smoking causes premature ageing
Agency: Euro RSCG, Australia
You are not a sketch. Say no to anorexia
Agency: Revolution, Brazil
Neglected children are made to feel invisible
Australia Childhood Foundation, Melbourne, Australia
Plastic bags kill
Agency (left): BBDO Malaysia, Kuala Lumpur, Malasia. Agency (right): Duval Guillaume, Belgium
What goes around comes around. Keep the sea clean
Agency: JWT, Dubai, UAE
When you see tuna, imagine it’s a panda
Agency: Ogilvy & Mather, Singapore
Sleepiness is stronger than you
Agency: BBDO Bangkok, Thailand
Don’t drive sleepy
Feeding the hungry is easier than you think
Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
You caused your cancer yourself
Agency: Dentsu, Beijing, China
Forests are the planet’s lungs
Agency: TBWA, Paris, France
Before it’s too late
For the homeless, every day is a struggle
Agency: Clemenger BBDO, Melbourne, Australia
A warning about breast cancer
Agency: Bolero, Fortaleza, Brazil
How a woman is perceived
Agency: Ogilvy & Mather, Dubai, UAE
Women need to be put in their place. Women need to know their place. Women need to be controlled. Women need to be disciplined.
Women need to be seen as equal.
Don’t buy exotic animal souvenirs
Agency: LOWE GGK, Warsaw, Poland
Same cat, different owner
Agency: TBWA-Santiago Mangada Puno, Philippines
Buckle up. Stay alive
Agency: Lg2, Quebec, Canada